PROJECT INDEX — 14

NEW BALANCE 933*

CLIENTNEW BALANCE
STUDIOALREADY BEEN CHEWED
ROLECONCEPT / 3D
TOOLSHOUDINI · REDSHIFT · AE
With the wonderful people at Already Been Chewed, I was tasked with creating “ink-detail” effects in Houdini for the new Andrew Reynolds/New Balance skateboard shoe collaboration. The idea was to bring the sketched ink on paper into the form of a real shoe. To achieve this effect, I used a variety of SOP-level tools to carve custom splines across the shoe.
00
(01)Concept RnD
Line studies and product detail.
Fig 1: SHOE_LINES_RND
Fig 2: WHITE_INK
Fig 3: CLOSEUP
Fig 4: 933 logos
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KODIAK GEN 6
Kodiak
15